High Fashion in the Most Dangerous City, Editorial Shoot in Johannesburg’s CBD | Brandon Barnard
Brandon Barnard Photographer set out to prove that you don’t need a studio full of gear to achieve great photography.
Brandon Barnard Places as Finalist in Profoto’s Global Share the Light Challenge
Brandon Barnard Places as Finalist in Profoto’s Global Share the Light Challenge Share this article: Johannesburg-based photographer Brandon Barnard has been named a finalist and second runner-up in Profoto’s prestigious Share the Light Challenge, competing against photographers from around the world in the fifth round of the Race for the Gold series. The challenge brief called on photographers to master the balance between ambient light and flash, a discipline that sits at the heart of Brandon’s outdoor fashion work. The Shot The Creative Vision Brandon’s entry drew inspiration from the iconic fashion photography of Peter Lindbergh, channelling the classic Young Hollywood Glamour aesthetic that defined Lindbergh’s work. Shooting at golden hour in a Johannesburg industrial location, Brandon had to work quickly against the intensity of the African sunset, a light source that is both beautiful and technically demanding. In Brandon’s own words: “I wanted to create that classic Peter Lindbergh photograph, Young Hollywood Glamour. Being in Johannesburg, it was a real challenge to style this shoot, but I managed to find the lights and location to craft that look as our actress was stepping onto set. From a technical point of view, our African sunset is extremely hot and bright even at sunset, so I had to shoot quickly and balance the power of the strobe to add to the image, rather than overpower it and make it look like studio flash.” Behind the Scenes Lighting Diagram This recognition on a global platform is a testament to Brandon’s ability to read and shape light under real-world conditions. Profoto unveiled the winner of Round 5 live on their YouTube channel, with judges Lee and Patrick reviewing the top submissions and discussing what made each finalist’s work stand out. Watch the full reveal below to see Brandon’s image featured and hear the judging panel’s commentary on the challenge entries. https://www.youtube.com/watch?v=9We2p1nqGZM Technical Breakdown For this shoot, Brandon used the Profoto B1, a powerful 500Ws portable monolight, paired with the Profoto Softbox RFi Octa Silver 3 ft and a 515 mm grid to shape and control the flash output precisely. The grid ensured the light remained directional and focused on the subject without spilling into the surrounding scene, whilst the silver interior of the octabox added contrast and specular quality to complement the warm tones of the setting sun. Three practical tungsten lights were positioned on set as both ambient fill and compositional elements, contributing to the cinematic depth of the final image. Brandon shot on a Leica with a 24–70 mm lens at 1/250s, f/5.6 and ISO 200, settings that allowed the ambient sunset to remain present in the frame whilst the strobe added controlled fill rather than dominating the exposure. If you are looking for a professional photographer that knows all about the right lighting, Brandon Barnard delivers with every shot. Brandon Barnard’s featured work demonstrates the technical mastery and creative storytelling that defines professional portrait photography. Based in Johannesburg, South Africa, Brandon works with clients internationally. Explore our fashion photography services or view our gallery to see how we can create compelling portraits that tell your story. Featured projects Vogue Tag Heuer USAID Reading Programme
BTS at the Pink Barn – Fashion Photography Play Day by Brandon Barnard
Brandon Barnard Photographer set out to prove that you don’t need a studio full of gear to achieve great photography.
Brandon Barnard Fashion Eyewear Photography Campaign
Brandon Barnard Fashion Eyewear Photography Campaign Brandon Barnard, Advertising & Fashion Photographer, created an editorial campaign to launch their new sunglasses range featuring exclusive brands such as PRADA and CHANEL. Brandon’s creative direction was deliberate, ensuring the models were styled in clothing and accessories that enhanced the elegance and edge of the eyewear collection. Every decision — from hairstyles and makeup to the colour palette of the garments — was made with intention. Each element was meticulously curated to reflect the refinement of the eyewear on show. Brandon applied his technical lighting expertise to soften the harsh shadows cast by the sun. Using a softbox, he created natural, diffused light with controlled highlights. Each shot was captured to emphasise the sunglasses’ design — highlighting their bold frames and distinctive silhouettes. This campaign not only showcases the sophistication of the eyewear but also reflects Brandon Barnard’s skill in capturing exclusive, fashion-forward design through his distinctive photographic style. With Brandon behind the camera, this is more than just product photography — it is a photographic campaign that speaks to both fashion and fine art audiences. To women who value their appearance and exude an elegance and professionalism that is undeniable. Book your next campaign with Brandon. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
Fashion Photography Lighting Techniques
Fashion Photography Lighting Techniques Brandon Barnard Fashion Photographer & light shaper uses unique lighting effects to capture the essence of fashion. From Vogue inspired shoots to showcasing homegrown African beauties. Ocean Blue Eyes Shot in-studio with a large soft light bring out her natural beauty and crisp blue eyes. Brandon used light to complement her soft features and capture her mesmerising stare. Vogue “Chasing the Light” Shot in an alleyway, Brandon used precise lighting to create a sense of allure and moody atmosphere. He contrasted the harshness of the location with the elegance of the clothing and models. Visual storytelling at its finest. Vintage Glam A throwback to retro glam. Brandon used natural lighting to cast soft shadows, highlighting the model’s bold red lip. The retro styling brings in the Hollywood elegance with a modern edge. Afro Fashion The lighting here is all about the garment. It bounces off the shimmering fabric, while the model’s dark skin tones contrast beautifully with the pink hues, creating an image that feels like a dance. Timeless Nature For this shot, natural light was key — soft and golden reflecting off her brown skin creating just enough contrast to bring out the detail in the tulle. Sculpted Light A mix of coloured gels and directional lighting helped shape the model’s features, highlighting her skin and headwrap. Creating a real-life sculpture. Book your next campaign with Brandon. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
Sungoddess Fashion Photography Editorial
Sungoddess Fashion Photography Editorial When time is short but creativity is boundless, magic happens. During SA Fashion Week 2025, Brandon Barnard brought the Sungoddess fashion range to life in an unexpected space—a parking lot just outside the venue. https://youtu.be/8p75nnC65w4 With only a brief window between shows, Brandon worked with three models from the Sungoddess runway, quickly creating a makeshift set that allowed the clothing’s elegance to shine through in a raw and authentic environment. The result? A spontaneous yet polished editorial shoot that celebrates the power of light, African identity, and cultural presence—hallmarks of both the Sungoddess brand and Brandon’s own photographic visual language. Fashion Campaign Images Every face tells a story, and every fabric demands its own light. For me, this shoot was about capturing identity in motion—stripped of stage, but full of soul. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
Denim Revolution Fashion Campaign at Hyde Park Corner
Denim Revolution Fashion Campaign at Hyde Park Corner Brandon Barnard continues to push the boundaries of fashion photography and videography with his latest creative collaboration—Denim Revolution at Hyde Park Corner. Outdoor Digital Billboard https://youtu.be/yBz0JlG6gZY Forecourt Digital Screen https://youtu.be/i3gnb2_eZc8 Instagram Reel & Walkway Digital Screen https://www.youtube.com/embed/u6Wfm7dwsNQ Brandon’s signature blend of editorial fashion photography and cinematic flair brings these looks to life—highlighting texture, form, and individuality across both studio and lifestyle-inspired scenes. The result is a campaign that feels as refined as it is street-smart, echoing the style-forward identity of Hyde Park Corner itself. Denim Revolution Photographic Campaign Images Denim has always been a canvas for self-expression. Our goal was to showcase not just the fabric, but the confidence and creativity behind how people wear it. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
Backstage at SA Fashion Week 2025
Backstage at SA Fashion Week 2025 Fashion photographer Brandon Barnard captured the ins and out of back stage of South African fashion at SA Fashion Week 2025. https://www.youtube.com/watch?v=c1OADU-FU9A With the camera rolling and shutters clicking, Brandon captured not only the runway but the busy and intense moments behind-the-scenes —crowds gathering, make-up artists perfecting their canvas, and models stepping confidently into the spotlight. Each collection brought its own narrative to the stage, showcasing a tapestry of bold textures, cultural references, and innovative silhouettes. Fashion Week is not just about what happens on the runway—it’s about everything that builds up to it. The anticipation, the chaos, the creativity—it all tells a story. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
A Vision in Motion: Brandon Barnard x Neo Serati
In a striking collaboration that bridges fashion and film, renowned South African photographer and director Brandon Barnard has unveiled a captivating promotional video for Neo Serati’s latest collection. The film, a visual symphony of color and movement, encapsulates the gender-fluid ethos of designer Neo Serati Mofammere’s work. https://www.youtube.com/watch?v=jlda-O0Evas Neo Serati, known for challenging traditional gender norms through fashion, has previously showcased designs at prestigious events like Mercedes-Benz Fashion Week Johannesburg and South African Menswear Week . The brand’s commitment to inclusivity and innovation has positioned it at the forefront of South Africa’s fashion scene. The promotional video, directed by Barnard, offers a dynamic portrayal of Neo Serati’s collection, highlighting the designer’s signature use of bold colors and unconventional silhouettes. A behind-the-scenes look further reveals the meticulous process and creative synergy between Barnard and Mofammere. https://www.youtube.com/watch?v=XK70Ck4k4Ls This collaboration arrives just in time for the Spring/Summer 2025 edition of South African Fashion Week, scheduled for April 24–26 . While it’s yet to be confirmed if Neo Serati will feature in this season’s lineup, the brand’s history with the event suggests a strong possibility. Brandon Barnard’s work in this project underscores his reputation as a visionary in fashion photography and direction. His ability to translate a designer’s vision into compelling visual narratives continues to set new standards in the industry. As anticipation builds for South African Fashion Week, this film stands as a testament to the power of collaboration in pushing creative boundaries and celebrating diverse expressions of identity. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme
OPFC #OnceAlways Black Friday
Behind the Scenes of the #OnceAlways Black Friday Shoot with Brandon Barnard Get an exclusive look at the making of the Orlando Pirates FC #OnceAlways Black Friday campaign! Watch the behind-the-scenes video to see the energy, creativity, and teamwork that went into this electrifying shoot. https://www.youtube.com/watch?v=V5hVLRAWLow&t=317s Captured by renowned photographer and director Brandon Barnard, this campaign is a bold fusion of football and lifestyle. From dynamic lighting setups to the models embodying the club’s essence, every frame reflects the fearless spirit of the Buccaneers. The #OnceAlways Black Friday campaign isn’t just about style—it’s about passion, excellence, and bringing fans closer to the club they love. Now that you’ve seen how it all came together, don’t miss the final masterpiece! https://www.youtube.com/watch?v=mtBbc72g7UU Brandon Barnard, known for his expertise in advertising, fashion, fitness, corporate, and portrait photography, has consistently demonstrated a commitment to capturing compelling images that resonate with diverse audiences. His extensive portfolio showcases a blend of technical proficiency and creative vision, attributes that have solidified his reputation in the industry. Share this article The author Brandon Barnard Photographer, Director, Producer Featured projects Vogue Tag Heuer USAID Reading Programme