Sports Photographer, Videographer & Creative Director

Sports Photography

Commercial sports photography, video and digital content for brands, athletes and sports teams.

SuperSport SuperRugby Marvel superheroes advertising campaign photography Brandon Barnard Johannesburg 2018

Sports Campaign Photography in South Africa

Brandon Barnard is a sports photographer and director creating powerful commercial imagery for athletes, sports brands, agencies and sponsors. For more than 30 years he has photographed football, rugby, basketball and athletics campaigns across South Africa, handling the entire production from creative direction to the final image, film and social rollout.

01

Sports Advertising Photography

Advertising campaigns, athlete portraits, action and team photography for sports brands, clubs and sponsors.

02

Sports Videography

TV commercials, campaign films, behind the scenes and social video, shot on the same production.

03

Creative Direction

Concept, casting, art direction, compositing and rollout, managed from brief to delivery.

Who we work with

01

Sportswear & Sports Brand Photography

Sports advertising photography for sportswear, footwear and equipment brands and their creative agencies, in studio or on location.

Advertising campaigns
Sportswear
Footwear
Equipment
Adidas Orlando Pirates FC Once Always campaign advertising photography Brandon Barnard Johannesburg
Orlando Pirates football kit advertising campaign Adidas sportswear photography Brandon Barnard South Africa
Nike basketball advertising photography, player with ball
Nike sports advertising photography
Kappa Keep Performing campaign launch commercial photography athletic model Brandon Barnard Johannesburg photographer
Play day commercial advertising lifestyle photography children Brandon Barnard professional photographer Johannesburg
Fubu urban sports lifestyle photography, BMX and backflip
Fubu urban sports lifestyle photography
Fubu jerseys urban sports lifestyle photography
Studio 88 urban lifestyle photography, Nike jump
Studio 88 urban lifestyle photography, Adidas split jump
Studio 88 urban lifestyle photography, Adidas jump
Studio 88 promotional campaign urban photography
Studio 88 urban lifestyle campaign photography
02

Athlete & Team Photography

Athlete portraits, team photography, action sports photography and tournament campaigns for football clubs, rugby teams, schools and sporting organisations.

Athlete portraits
Action
Team campaigns
Tournaments
Editorial
Sponsor imagery
Orlando Pirates FC Adidas sports advertising photography dramatic lighting Brandon Barnard Johannesburg photographer
Orlando Pirates South African football team sports advertising photography Brandon Barnard Johannesburg
Basketball tournament action sports photography
Janine van Wyk soccer captain studio portrait, Kappa campaign
Janine van Wyk soccer captain location portrait, Kappa campaign
03

Sponsors & Athlete Branding

Sponsor campaigns, athlete personal branding and commercial assets that give sponsors and athletes a library of hero images and social content.

Sponsor campaigns
Personal branding
Social content
Hero portraits
Campaign libraries
Commercial assets
Shield and Vaseline Springboks sponsor campaign photography
Shield Springboks sponsor advertising photography
Vaseline Springboks sponsor advertising photography

Advanced Photoshopping

Retouching, Photoshop Composition
& Colour Grading

Using Adobe Photoshop, every photograph goes through advanced compositing, retouching, colour grading and effects to become the final advertising campaign image.

Rugby World Cup France Campaign

Siya Kolisi Springboks campaign composite, after Siya Kolisi studio shot, before

Super Rugby Broadcast Campaign

Super Rugby superhero campaign composite, after Super Rugby studio shot, before

Rugby World Cup Japan Campaign

Springboks Japan World Cup composite, after Springboks champions studio shot, before

Building a Campaign Poster

A sped-up look at the Photoshop compositing behind the Springboks Bring It Home artwork.

2023 rugby world cup strip jesse sia trevor

Videography and digital content

Sports Videography & Digital Content

TV commercials, campaign films and social media content, filmed alongside the stills so brands get every asset from one production.

TV Commercials & Campaign Films

Kappa #WinningStartsWithin Campaign Film

The main campaign film for Kappa’s community football campaign across Soweto, Diepsloot and Alexandra.

kappa winningstartswithin campaign film video cover

Orlando Pirates #OnceAlways Apparel Campaign

A promotional film for the Orlando Pirates and Adidas apparel range, mixing studio and outdoor shoots.

orlando pirates oncealways apparel campaign film video cover

Orlando Pirates #OnceAlways Campaign

The second campaign edit, celebrating fan loyalty and pride in the club.

orlando pirates oncealways campaign film video cover

Football Kit Launch TV Advert

The Orlando Pirates and Adidas kit launch advert, broadcast on national TV.

orlando pirates fc 2021 22 kit launch home kit sport action photography brandon barnard photography

Kappa #WinningStartsWithin: Soweto

Young footballers from Soweto star in Kappa’s community football campaign.

kappa winningstartswithin soweto film video cover

Kappa #WinningStartsWithin: Diepsloot

The Diepsloot chapter of the campaign, celebrating grassroots football.

kappa winningstartswithin diepsloot film video cover

Kappa #WinningStartsWithin: Alexandra

The Alexandra chapter of the campaign, shot on location with local players.

kappa winningstartswithin alexandra film video cover

Basketball Tournament TV Commercial: Boom Box

A TV commercial for the St John’s College basketball tournament.

Basketball tournament action photography

Basketball Tournament TV Commercial: Epic

The second TV commercial for the St John’s College basketball tournament.

st johns basketball fired up campaign agent orange design case study digital content gallery portrait

Behind the Scenes

Behind the Scenes: Super Rugby Superheroes

Brandon talks through the lighting and direction behind the SuperSport Super Rugby campaign.

supersport superrugby dstv marvel real live superheroes shoot brandon barnard photography black panther sharks 2018

Behind the Scenes: Orlando Pirates #OnceAlways

On set for the Orlando Pirates #OnceAlways apparel campaign shoot.

orlando pirates oncealways behind the scenes video cover

Social Media Content

Kit reveals, lifestyle content and promotional videos, cut for Instagram, TikTok, Facebook, YouTube and in-store screens.

Orlando Pirates

Kit reveal

Lifestyle

Kit reveal

Kappa #KeepPerforming

Influencer mashup

Janine van Wyk, soccer captain

Soweto's Finest

Studio 88

Studio 88 Promotional Video

An urban lifestyle promotional film for Studio 88, directed by Brandon.

studio88 promotional video cover

Studio 88 #StyleOnTheMove: Alino

Short-form social content from the #StyleOnTheMove series.

studio88 styleonthemove alino video cover

Studio 88 #StyleOnTheMove: Staby

Short-form social content from the #StyleOnTheMove series.

studio88 styleonthemove staby video cover

Studio 88 #StyleOnTheMove: Mpho

Short-form social content from the #StyleOnTheMove series.

studio88 styleonthemove mpho video cover

Fubu

Fubu Promotional Video: Our Streets. Our Style.

An urban sports lifestyle promotional film for Fubu, shot alongside the campaign photography.

fubu our streets our style promotional video cover

Commercial Sports Photography in South Africa

Brandon Barnard is a sports photographer and director working with sports brands, agencies, athletes, teams and sponsors across South Africa. From football and rugby to basketball, running and training, every shoot is planned from concept to delivery: creative direction, lighting, location and talent, followed by advanced retouching, compositing and colour grading. Stills, sports video and social content are captured on the same production, so brands receive campaign imagery, TV commercials and digital content from one team.

Sports advertising campaigns, athlete portraits, action and team photography, sponsor campaigns, sports videography, TV commercials and social media content, with creative direction from concept to rollout.

Yes. Advanced compositing, retouching and colour grading are done in-house, turning studio shoots into finished posters, billboards and social campaigns.

Yes. We use fast lenses, high-speed sync strobes or continuous LED lighting to freeze action in stadiums, arenas and indoor courts, while keeping atmosphere and skin tones true.

Yes. We plan portrait, action and product coverage around the athlete and their sponsors, so every image tells one consistent visual story across campaigns and social media.

Yes. We build shot lists that keep disruption to a minimum, group similar setups together and keep lighting changes quick, so sessions with teams and players stay on time.

Yes. We shoot in studio and on location across South Africa, for brands, clubs and agencies locally and internationally.

Your Next Campaign Starts Here

Tell us about your brand, team or athlete. We will plan a shoot that delivers campaign photography, video and social content from one production.