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4X Rugby

WORLD CUP

CHAMPIONS

History has been made!

Another win for the books. Our Rugby champions were deserving of another photographic and design tribute. Like our team, we only strive for the best. We created a social media campaign honouring their fourth World Cup victory.

The photography and design feature our boys in a composition only fit for champions!

Congratulations Bokke!

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We named this campaign “Bring It Home” which is short and catchy. Something the fans could chant at home or, if they were lucky enough, at the stadiums.

The creative theme is Fire and Ice. Our Bokke had trained so hard that fire and ice ran through their veins. On the one hand, they are cool, calm, and collected under pressure—as if ice were running through their veins. On the other hand, they have the passion, experience, and firepower to dominate their opponents. This year’s victory is a testament to the talent, discipline, and commitment of the players, coaches, and support staff. It’s a momentous occasion for South African rugby. You have made us all incredibly proud!

The visual graphics captured the passion, energy, and experience of our then third-time World Cup champions.

We used the French flag as a symbol of place but also a symbol of protest and going to rugby war. The typography is clean and simple as we wanted it to be legible from a distance!

The green of the Bokke jersey resembles that of emerald green. We took great care in making this colour a memorable feature resulting in making the players look like an unstoppable unit.

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THE PLAYERS

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AM

WE GOT THE

PHOTOGRAPHY,

LIGHTING,

DESIGN,

& PHOTOSHOP

SKILLS!

Using advanced digital manipulation, composition skills, and creative direction, we brought the players to life for our Fire & Ice, Bring It Home campaign. Use the slider to see the photographic transformation.
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2023 sa rugby world cup champions brandon barnard photography captain sia
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2023 sa rugby world cup champions brandon barnard photography jesse portrait scaled
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2023 sa rugby world cup champions brandon barnard photography captain sia portrait scaled
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2023 sa rugby world cup champions brandon barnard photography trevor portrait scaled
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THE COMPOSITION

CONTENT CREATION FOR

SOCIAL MEDIA

INSTAGRAM

This included multiple stories, posts and video content shared with the audience to initiate excitement about the world cup.

TIK TOK

Focusing on video posts to build up excitement amongst the younger generation.

FACEBOOK

In order to ensure a wider audience is reached both the stories and posts shared on Instagram where also shared to Facebook.

TWITTER

Multiple posts were shared to reach a wider audience and gain more traction to the buildup of the final game.
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WATCH OUR REELS

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