The Orlando Pirates FC #OnceAlways campaign is a celebration of passion, loyalty, and the unbreakable bond between fans and their club. It embodies the spirit of unwavering support, where football is more than just a game—it’s a way of life.
This campaign represents the freedom to show pride, the confidence to wear your colours boldly, and the unity that comes from standing together. It’s about expressing who you are, embracing the journey, and carrying the legacy of Orlando Pirates with you, always.
The campaign was launched across across OPFC’s distribution network on Facebook, Instagram, YouTube, and LinkedIn.
We produced two promotional videos showcasing the best of the Orlando Pirates FC apparel. Each incorporates a mix of studio and outdoor shots, combining dynamic visuals with bold styling to capture the spirit of the club and its supporters.
We shot a large variety of images showcasing the various Orlando Pirates Apparel collections.