I created a transformation story using Profoto lights. I took a homeless man and photographed him as if he were a high-end fashion model. The film isn’t just about the transformation — it’s about what makes Profoto essential to my work. Their design and build quality give me confidence on every shoot, the light they produce is beautiful and consistent, and just as important, the backup service is second to none. This video shows how the right tools don’t just light a subject, they elevate a story.
In this video, I explore the power of simplicity — creating an entire shoot with just one light, the Profoto B10. Paired with a single light shaper and the Magnum Zoom Reflector, the setup shows how limitless creativity can be with minimal gear. I had the privilege of photographing Yans, a talented BMX rider from Soweto, and together we captured bold, dynamic images that prove one light is all you need to tell a powerful story.