Did you know it takes less than 1 second for people to make a first impression about a stranger from their face?
It’s hardwired into our DNA–from the days of cavemen, when we sized up whether someone was a threat, to today, when we judge people based on their place in society.
In Face Value, we invite you to dive into this phenomenon. You will first see a portrait of someone and make your own snap judgment about who they are. Then, we will reveal a video interview where that person shares their story. The goal? To see if your opinion changes after getting to know them better.
This project captures a moment in time. We all change day by day–our moods, challenges, and experiences shape us. The interview is just a snapshot of one small part of a person’s life.
Your company can own this campaign.
Over the past 6 months we have interviewed 100 people from all wakes of life for this face value social experiment project.
We will create a brand awareness campaign that will bring you brand exposure on social media.
What you get:
Face Value is a thought-provoking exploration of human perception and the swift judgments we make based on appearances. This book presents 100 portraits, each capturing the essence of an individual in a single moment.
As you examine these faces, you will form your own initial impressions—just as we all do. However, each portrait is accompanied by a video interview accessible via QR codes, which unveil the individual’s personal experiences, challenges, and personality, encouraging you to reassess your initial perceptions.
This journey highlights the fluid nature of identity and perception, reminding us that a face is merely the starting point of a much deeper narrative.
Uncover the Depths Behind the Faces.
Pre-order books will ship in late November
