The Legacy Lives On

Skipper Bar approached Brandon Barnard Photography to shoot Pierre Cardin’s #TheLegacyLivesOn SS20 campaign, featuring fashion mogul Maps Maponyane as the ambassador and the beautiful Tidimalo Sehlako. Brandon captured the brand’s legacy of over 60 years with images that attract a younger market. The new multimedia campaign was brought to life through a series of activations in retailers, social media, OOH advertising, and digital platforms.