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Mazars | Gen You

Brandon Barnard Photography was commissioned by Mazars to capture the essence of the next generation of auditors for their “Gen Y, Gen Z… Gen You” campaign.

Through a combination of photography, videos, and social media digital content, they highlighted the dynamic and diverse young professionals shaping the future of auditing.

The project aimed to showcase the unique perspectives and innovative approaches of Gen Y and Gen Z auditors, aligning with Mazars’ forward-thinking vision. The resulting visual content effectively communicated the campaign’s message, driving increased engagement and interest in Mazars’ initiatives among younger audiences.

Powered by Agent Orange Design, Photographed, Directed, & Produced by Brandon Barnard Photography.

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Mazars Africa's Auditor Campaign

The campaign was launched across the African continent in January 2024 on Facebook, Instagram, YouTube, and LinkedIn.

Countries in Africa
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Impressions
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Digital Ads
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Digital Content & Video Production

Digital Content &
Video Production

We produced a comprehensive promotional video featuring each of the nine ambassadors. Our team managed every aspect of the production process, including filming, editing, and voice-over work, ensuring a cohesive and professional final product.

Distributed across the following

SOCIAL MEDIA

platforms

INSTAGRAM

This included multiple stories, posts and video content shared with the audience to further extend Mazars' reach.

FACEBOOK

In order to ensure a wider audience is reached, the digital video content and carousel posts shared on Instagram where also shared to Facebook.

TWITTER

Multiple posts were shared to reach a wider audience and gain more traction for the campaign awareness.

YOUTUBE

Digital video content was created for the campaign and shared on YouTube in multiple languages.

The Mazars Ambassadors

The Mazars Ambassadors

We photographed nine carefully selected auditors from Mazars, each serving as an ambassador for the “Gen Y, Gen Z… Gen You” campaign. These individuals represent the diverse, innovative, and dynamic qualities that embody the next generation of auditing professionals.

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The Corporate Photography Shoot

On location at the Mazars Johannesburg Headquarters. 

The Power of Photography in Print

The Power of Photography
in Print

We created a collection of print material, including adverts, posters, and roll-up banner to compliment the digital assets. These assets were designed to maximise engagement across Mazars’ distribution network.

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Social Media & Digital Ads

Social Media &
Digital Ads

Using the photographs of the nine auditors, we created a variety of digital ad assets, including skyscrapers and leaderboards, as well as content tailored for LinkedIn, Instagram, Facebook, and Twitter. These assets were designed to maximise engagement across multiple platforms, effectively promoting the “Gen Y, Gen Z… Gen You” campaign.

UNLOCK THE POWER OF PROFESSIONAL VISUAL CONTENT!

UNLOCK THE POWER OF PROFESSIONAL
VISUAL CONTENT!

Ready to elevate your corporate campaigns with impactful video, animation, or photography? Our expert team at Brandon Barnard Photography guides you through a seamless process from concept to completion, ensuring your brand stands out. Whether for advertising, marketing, or brand storytelling, we deliver tailored visual solutions that resonate with your audience. Contact us for a consultation and discover how we can bring your vision to life with precision and creativity.

Ready to elevate your corporate campaigns with impactful video, animation, or photography?

Our expert team at Brandon Barnard Photography guides you through a seamless process from concept to completion, ensuring your brand stands out. Whether for advertising, marketing, or brand storytelling, we deliver tailored visual solutions that resonate with your audience. 

Contact us for a consultation and discover how we can bring your vision to life with precision and creativity.