In a striking collaboration that bridges fashion and film, renowned South African photographer and director Brandon Barnard has unveiled a captivating promotional video for Neo Serati’s latest collection.
The film, a visual symphony of color and movement, encapsulates the gender-fluid ethos of designer Neo Serati Mofammere’s work.
Neo Serati, known for challenging traditional gender norms through fashion, has previously showcased designs at prestigious events like Mercedes-Benz Fashion Week Johannesburg and South African Menswear Week . The brand’s commitment to inclusivity and innovation has positioned it at the forefront of South Africa’s fashion scene.
The promotional video, directed by Barnard, offers a dynamic portrayal of Neo Serati’s collection, highlighting the designer’s signature use of bold colors and unconventional silhouettes. A behind-the-scenes look further reveals the meticulous process and creative synergy between Barnard and Mofammere.
This collaboration arrives just in time for the Spring/Summer 2025 edition of South African Fashion Week, scheduled for April 24–26 . While it’s yet to be confirmed if Neo Serati will feature in this season’s lineup, the brand’s history with the event suggests a strong possibility.
Brandon Barnard’s work in this project underscores his reputation as a visionary in fashion photography and direction. His ability to translate a designer’s vision into compelling visual narratives continues to set new standards in the industry.
As anticipation builds for South African Fashion Week, this film stands as a testament to the power of collaboration in pushing creative boundaries and celebrating diverse expressions of identity.
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Brandon Barnard
Photographer, Director, Producer