Brandon Barnard: Documentary Director Empowering South African Artists through Project Artist
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Project Artist is a bold new initiative by documentary director and photographer Brandon Barnard, created to empower previously disadvantaged Black artists in South Africa through storytelling and digital tools.
Over the next year, 25 artists will be equipped with a smartphone, social media and e-commerce training, and an online shop—providing the foundation to promote and sell their work independently.
The initiative is a series of short documentaries directed by Brandon. Each film will capture the artist’s journey, creative process, and personal story, bridging the gap between art and entrepreneurship.
Watch the first featured artist’s story: Frans “Maga-Maga” Mothapo
“This isn’t just about art,” says Brandon. “It’s about empowerment, ownership, and visibility.”
The Art of Frans ‘Maga-Maga’ Mothapo
Project Artist is more than a series—it’s a movement.
Sponsors are invited to join this mission and gain meaningful exposure through high-impact content created for each featured artist.
Deliverables include:
1 x 20-minute documentary for YouTube and social media
1 x short-format video (2–5 mins)
1 x 60-second trailer
This content not only highlights the artist’s journey but also positions sponsors as active participants in a powerful story of creativity, empowerment, and transformation. Visit the Project Artist Website here.
Featured Artist: Frans ‘Maga-Maga’ Mothapo
