Empowering previously disadvantaged Black artists through YouTube, social media, and an online platform where they can showcase and sell their artwork.
We will design and develop the website to support their growth and visibility.
Project Artist is an initiative dedicated to empowering previously disadvantaged Black artists through the power of technology.
In just one year, we aim to uplift 25 local South African artists, giving them the tools to thrive in the digital world. Each artist will be filmed and their story documented, providing insight into their journey and creative process. With the help of a phone, social media training, and a banking app, they will learn to promote and sell their artwork online.
This project bridges the gap between artistry and entrepreneurship, ensuring these talented artists have the resources they need to succeed.
Featuring: Frans “Maga-Maga” Mothapo
One of these incredible artists is Frans “Maga-Maga” Mothapo—a visionary whose bold, expressive work tells deeply personal stories rooted in resilience and identity. His art captures the heartbeat of his community and reflects the beauty of perseverance through creativity.
Discover Frans’s journey, his passion, and the powerful message behind his work in his exclusive documentary—now streaming on YouTube. Don’t miss it.
In one year we plan on empowering 25 local artists.
Over the past six months, we have interviewed 100 individuals from diverse backgrounds for the Face Value social experiment. This project aims to explore the phenomenon of first impressions and how perceptions change as we learn more about each person.
We plan to launch a brand awareness campaign designed to enhance your brand’s visibility on social media, connecting with audiences in meaningful and impactful ways.
Project Deliverables:
Each artist will receive:
Brandon Barnard, the visionary behind Project Artist, is a dedicated storyteller with a deep respect for creativity and community. Known for his empathetic approach and passion for authentic narratives, Brandon brings his signature warmth and insight to this groundbreaking initiative.
With Project Artist, Brandon turns his lens toward the often-overlooked stories of local Black artists in South Africa. Through a mix of intimate video storytelling and empowering mentorship, he documents each artist’s unique journey—capturing not just their work, but the spirit and struggle behind it.
Brandon’s ability to build trust and foster connection allows these artists to open up in powerful ways. His thoughtful direction transforms each documentary into a celebration of talent, resilience, and the transformative power of art and technology. Project Artist is not just a series—it’s a movement, and Brandon’s vision ensures that every frame honors the humanity and potential of the artists it uplifts.
