Brandon Barnard Event Photographer Leads Creative for TAG Heuer’s Battle of the DJs Campaign
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What happens when you take five of South Africa’s top hip-hop DJs and give them 10 minutes each to win over a crowd at one of Johannesburg’s hottest nightclubs? The result was Battle of the DJs.
Brandon Barnard Event Photographer & Director led the brand activation hosted at Harem Nightclub, spearheading the entire creative execution for TAG Heuer’s Battle of the DJs campaign.
As photographer, director, and creative director, Brandon oversaw every visual element — from concept through to final production
To build anticipation and capture the campaign’s energy, Brandon produced a fast-paced promotional video and photographed each of the five DJs.
The promotional video, featuring a dynamic edit to create hype for the event, was rolled out across TAG Heuer’s platforms — YouTube, Facebook, and Instagram — reaching both the brand’s existing followers and the expansive fanbases of the featured DJs.
Watch the Promotional Video
Brandon’s bold photographic style captured the individuality and presence of each DJ.
These photographs formed the core of the digital campaign and were also used as promotional material for the DJs themselves.
Each DJ also received their own pack of branded photography and individual promo videos.
Creating hype and bringing more attention to the event from diverse audiences.
Watch the DJ Promotional Videos
Battle of the DJs Highlights
