What better way to reach a large target audience than by photography? Music with Mario and Friends needed to target a wide range of people from different age groups. The solution was to create different personas representing various music genres. This gave the opportunity to speak to an individual’s passion rather than focusing on an instrument.
This made the campaign relatable and memorable.
The different genres included blues, country, pop, jazz, rock, and funk displayed below.
Creating Digital Content for this campaign was a vital part of reaching our young audiences. With the use of our photography and our motion graphic skills we created an interactive animation to be shared on Instagram and Facebook for a wide reach.
To accompany the animated story we created individual posts that users could interact with and share with their friends.
