Kappa #WinningStartsWithin Campaign
Brandon Barnard Photographer captures the Heart of Youth Football in Johannesburg
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Sports Photographer and Director Brandon Barnard was commissioned to document the Kappa #WinningStartsWithin campaign across four townships in Gauteng: Thembisa, Soweto, Diepsloot, and Alexandra.
Brandon’s brief was simple — capture the energy, emotion, and authenticity of each moment. The result is a stunning body of work that includes compelling photography, short-form video content for social media, and a five-part video series culminating in one emotionally charged highlight reel.
Kappa’s ambassador, Banyana Banyana star Janine van Wyk, visited each school, delivering football gear, sharing her journey, and providing hands-on coaching to the young players.
Watch the Campaign Overview
Diepsloot
In Diepsloot, the spirit of the community was captured in every frame. The excitement of the children receiving their new kits from Kappa was palpable, and Janine van Wyk’s presence sparked both awe and inspiration. Brandon’s photographic lens captured the vibrancy of the township as kids trained with intensity and joy under her guidance.
Watch the Diepsloot Video
Soweto
Brandon captured moments of connection — from Janine showing young girls how to shoot with power, to group huddles where the message of perseverance resonated deeply. The kids didn’t just receive gear; they received a message that greatness starts from within.
Watch the Soweto Video
Thembisa
The visit to Thembisa was filled with high energy and heartfelt moments. Kids raced onto the field with new Kappa boots and kits, ready to learn from a pro. Brandon’s images show the unfiltered excitement of young athletes dreaming big. The short-form clips created from this session went viral on Instagram and Facebook, showing the campaign’s wide social impact.
Watch the Thembisa Video
Alexandra
Alexandra brought raw passion and community spirit to life. On narrow pitches and uneven turf, the beautiful game thrived. Janine’s coaching was met with focus and enthusiasm. Brandon’s storytelling through imagery and video captured the contrast of tough urban backdrops with the resilience and joy of young footballers determined to rise.
Watch the Alexandra Video
Captured Moments | #WinningStartsWithin in Photos
