Case Study: OPFC App Launch | Brandon Barnard Photography

THE CAMPAIGN

We partnered up with Orlando Pirates to promote their new official app. The promotional video showcased what the app would offer to their fans. It was featured on all their social media platforms as well as on DSTV.

SHARING IS CARING

Users are able to view and share content displayed on the APP. From player info to the latest news and even match highlights. We featured the top ranking players interacting with the app along with a custom font representing a surge of energy to show users what they can get from this app.

The soundtrack added another level of excitement keeping the user pumped up throughout the video.

CUSTOM FONTS & ICONS

Each element was thought out carefully. All features were customised to give the video is out unique look and feel.

Before

After

Before

After

THE PLAYERS

An interactive layout was created to feature the players in a phone and showing them interact with the screen.

APP FEATURES

The app offers features such as share content, goals scored, matchday highlights and player stats. By showing the players interacting with all these elements it further reinforced what the app can offer.